Unilever’s Marijn Dekkers shared five levers for sustainable leadership success:

• EBITDA Never Inspires: “After a few years, no one remembers the number, but everyone remembers the contributions the products and services have made to the lives of people. Spreadsheets rarely inspire; stories of service move us in a memorable manner.”

• Take the Extra Steps: “Do the right thing before you are forced to do so. Purpose is real, and ethics is operating, when companies go beyond what they need to do for employees, vendors, customers and communities.  Even 2% more effort on purpose creates multiple returns for everyone involved.  It takes so little but returns so much.  Being a good citizen on the things we do not make money on, can actually create more lasting value in the long run.”

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